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"Books are like mirrors.  If a fool looks in, you cannot expect a genius to look out."

- J.K. Rowling


Q: So what exactly is Falcon Berger books?

A: Falcon Berger is a project to publish a modest number of children's books, primarily for fun.

Q: Are you accepting submissions?

A: Unfortunately not.  We can only publish a small number of titles and already have a backlog of manuscripts, which we arrived at through word of mouth.

Q: What kind of business model do you use?

A: As a fledgeling venture, we are currently using a fuss-free print-on-demand model (popular with self-publishers) to make our first few titles available via online stores.  As our catalogue expands we will make our business model more sophisticated.  At the moment, our focus is on producing attractive paperbacks, and making them available to buy at a fair price.

Q: Can I buy your books from brick-and-mortar bookstores?

A: At the minute, the answer is "not normally". Our books have been stocked by select branches of Waterstones in the past, mostly in the run-up to an in-store event like a signing. As the project gathers momentum, a major milestone will be getting our books into actual shops across the UK on a more permanent basis.

Q: Are your titles available to buy as e-books?

A: Not yet, but this is something we are considering. 

Q: Do you charge authors money to publish their books, or to design/ illustrate them, or for any related services (e.g., marketing)?

A: No, never. We're a very small outfit, but we've never asked an author for money and never will.